To show appreciation to your loyal customers or reward your employees, a business gift certificate is a great choice. Hand them out during the holiday season as well as for any other special occasion such as a customer’s birthday or an employee anniversary.

Gift certificates never go out of style. Not only are they attractive, they also have a regal flair to them that makes them seem classier than the ubiquitous plastic gift card.

A gift certificate is a quick and simple way to allow your customers to purchase goods and services for others. Many customers are attracted to gift voucher options since it is a way for the recipient to choose a specific item they really want, which takes the guesswork out of gift-giving.

The main difference between certificates and cards is that a certificate is an actual piece of paper instead of a plastic card, but the purpose of the two is very similar. The certificate also gives you more flexibility in offering a voucher service, since it is easily issued both in the store and online.